Woke Capitalism: How Corporations Fake Progress
Corporate activism is often just reputation management with better fonts.
Every cause gets a corporate campaign now. The logo changes, the statement drops, the ads run, and the same company keeps doing whatever protects the quarterly numbers.
The problem is not that companies talk about values. The problem is that most of them use values as a costume while lobbying, outsourcing, and exploiting like nothing changed.
This is woke capitalism: using social causes as marketing while maintaining the same power structure underneath.
Corporations do not have values. They have incentives. When the math changes, the public virtue disappears.
Do not be fooled. They are not your friends. They are selling you something, and sometimes the product is your own cynicism.